Razny Jewelers
Chicago, Illinois
We were able to realize the entire reconstruction and expansion of the Chicago boutique for the traditional family business Razny Jewelers. From planning to production and installation, Obrist was responsible for the timely and professional execution. Our partner company Studio Tonic was in charge of the design and functional layout.
The result is an inviting layout that gives customers an overview of the entire range of products and welcomes them as soon as they enter. The focal point and first point of contact is the oval counter, which allows customers to move freely and gently guides them through the store. The different areas are visually highlighted. The Bridal Corner shines in bright colors. Razny's in-house jewelry pieces are prominently displayed. Along the branded boutiques, the customer moves slowly from the jewelry to the watch area.
Original bricks from the old building have been carefully restored and reinstalled in the store - an architectural heritage and special highlight of the Razny boutique. Thus the circle closes again and new is connected with old - rich in tradition.
www.razny.com
